Sr. Director Media Planning

Job Description

Job Title: Sr. Director, Media Planning

Level: Director

Dept: Media

Location: Canada or US

Base Salary Range: $112-140K

Bonus (if applicable): 0-10% TICP bonus

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

Marketbridge is seeking a Director, Media Planning to lead the development of integrated, performance-driven media strategies for complex B2B clients.

This role sits within our broader Media practice and leads a team of media planners and buyers on our Advanced Media and Partnerships team. The team plans across channels including programmatic media, direct publisher buys, out-of-home (OOH), connected TV (CTV), broadcast, experiential, and emerging platforms. Paid search and paid social planning are led by separate specialty teams, with close collaboration across the broader Media practice.

In this role, you will translate client business and marketing objectives into thoughtful, actionable media plans. You will bring together audience strategy, channel mix, investment planning, measurement, and performance insights to create programs that connect brand and demand and drive meaningful business outcomes.

We’re looking for an experienced B2B media strategist who understands how channels work together throughout the buyer journey. You should be equally comfortable shaping strategy, challenging assumptions, negotiating with vendors, and guiding a team as it explores new channels and processes that st