Marketing Consultant for Apollo.io

About Us

We are a growing technology management company focused on helping clients with IT, communications, cloud, collaboration, and business technology solutions. We recently implemented Apollo.io and are looking for an experienced consultant to help us maximize the platform, build a repeatable lead generation process, and create a scalable outbound marketing strategy.

This is not a basic software setup role. We are looking for an Apollo expert who has successfully built outbound prospecting and intent-based marketing programs that generate qualified sales opportunities.

Project Overview

We have implemented Apollo and want to accelerate our adoption of the platform while establishing best practices for:

• Intent marketing
• Prospect targeting
• Buyer identification
• Contact enrichment
• Outreach automation
• Email sequencing
• Lead qualification
• CRM integration
• Reporting and pipeline development

The ideal consultant will help us develop a repeatable system that our internal team can manage long-term.

Engagement Details

• Independent contractor
• Approximately 5-10 hours per week
• Remote
• Flexible schedule
• Potential for ongoing advisory work

Responsibilities

Apollo Configuration & Optimization

• Audit and optimize our current Apollo setup
• Configure account and user settings
• Improve data quality and lead segmentation
• Set up enrichment workflows
• Validate email deliverability best practices

Campaign Development

• Help Build Sequences in Apollo for outbound prospecting campaigns
• Develop email messaging frameworks
• Establish follow-up processes
• Improve conversion rates through testing and optimization

CRM & Process Integration

• Integrate Apollo with our CRM and sales workflow
• Establish lead qualification criteria
• Create lead scoring methodologies
• Design reporting dashboards
• Build pipeline management processes

Team Enablement

• Train our team on Apollo best practices
• Document processes and workflows
• Provide weekly recommendations and optimization guidance
• Create standard operating procedures (SOPs)

Required Experience

• 1+ years hands-on Apollo.io experience
• Proven success building outbound lead-generation programs
• Experience with B2B technology, managed services, SaaS, or IT services organizations

Pay: $50.00 - $100.00 per hour

Expected hours: 5.0 – 10.0 per week

Work Location: Remote