Senior Digital Marketing Manager

Job Overview

As a Senior Digital Marketing Manager, you’ll lead digital campaigns that connect audiences with relevant content and support business growth. You’ll shape strategy across search, social, email, and e-commerce, then use analytics to improve performance. Your impact: By turning campaign insights into practical optimizations, you’ll help customers find useful products and information while helping teams make informed marketing decisions.

Responsibilities

• Plan and manage digital marketing campaign setup and execution across paid search, social media advertising, email, and other channels.
• Lead SEO (search engine optimization), SEM (search engine marketing), keyword research, paid advertising campaign management, and conversion optimization.
• Oversee content creation, copywriting, social media management, and website management using WordPress and other content management systems.
• Track web analytics and marketing analytics; prepare web analytics reporting with Google Analytics, Google Tag Manager, and SQL (structured query language) where applicable.
• Coordinate performance marketing and B2B (business-to-business) marketing efforts, applying insights to improve campaign effectiveness.

Requirements

• Demonstrated digital marketing experience, including SEO, paid search marketing, Google Ads (formerly Google AdWords), Facebook Advertising, email marketing, and social media marketing.
• Experience with SEO tools, analytics, e-commerce, marketing automation, and digital campaign management.
• Technical proficiency with Adobe Creative Suite, including Adobe Photoshop; HTML (hypertext markup language), CSS (cascading style sheets), and JavaScript; and website or content management.
• Strong analytical, communication, and project management skills; able to translate campaign data into clear recommendations.
• Preferred: experience in graphic design, conversion optimization, and hands-on campaign reporting and implementation.

Pay: $102,000.00 - $124,000.00 per year

Benefits

• Employee assistance program
• Flexible schedule

Work Location: Remote