Vice President of Marketing

Job Overview

As Vice President of Marketing, you’ll set the direction for marketing strategy and lead teams that build awareness, generate demand, and support business growth. You’ll connect customer research, creative execution, and performance insights across digital and traditional channels. Your impact: By aligning marketing programs with sales and product priorities, you’ll help customers find relevant solutions and give teams clearer paths to qualified demand.

Duties

• Lead marketing management, team leadership, and cross-functional collaboration with sales and product management.
• Plan and manage multichannel marketing, digital marketing, performance marketing, e-commerce, and marketing campaign management, including social media advertising campaigns, Facebook Advertising, Google AdWords, print advertising, and advertising sales.
• Direct content marketing, content writing, copywriting, graphic design, and creative work using Adobe Creative Suite; oversee websites built with WordPress and HTML.
• Guide SEO, social media marketing, email marketing, marketing automation, and implementation of marketing automation tools; maintain CRM system proficiency and support B2B marketing and demand generation marketing.
• Own marketing project management and budgeting; use Google Analytics, web analytics reporting, and other analytics for data-driven decision making and ongoing research.

Experience

• Experience managing marketing, advertising, or public relations teams and leading marketing strategy and execution.
• Skills in marketing, sales partnership, campaign management, and cross-functional collaboration.
• Familiarity with SEO, content, social, email, and marketing automation practices and tools.
• Ability to interpret analytics and apply insights to improve marketing performance.
• Experience with Adobe Creative Suite, WordPress, HTML, Google Analytics, or CRM systems is valuable.

Pay: $111,000.00 - $135,000.00 per year

Benefits

• Health insurance
• Paid time off

Work Location: Remote