Director of Marketing

ABOUT ALDERLAW

AlderLaw was founded in 2000 to represent people whose lives have been gravely affected by an accident or other circumstances. The firm represents plaintiffs in personal injury, business torts, and employment litigation, and has recovered more than $3.1 billion for its clients. AlderLaw is heavily invested in its people and technology, providing round-the-clock service to clients and referring attorneys — many of whom consider the AlderLaw team an extension of their own office.

POSITION SUMMARY

AlderLaw is seeking a strategic, results-driven Director of Marketing to lead the firm's marketing strategy across multiple brands, businesses, and growth initiatives. This individual shapes the firm's brand and public voice, leads community involvement, traditional media, online reputation, and referral relationships, and is responsible for developing and executing marketing strategy, leading the marketing team, and overseeing agency and vendor relationships. The ideal candidate is both a strategic leader and a hands-on operator who thrives in a fast-paced environment, is comfortable with the language of a plaintiff-side law practice, and uses data to drive business decisions and marketing ROI. This position is open to remote candidates.

KEY RESPONSIBILITIES

Leadership

• Lead and develop the firm's marketing team across multiple brands and business initiatives
• Serve as the primary leader and point of accountability for the marketing department
• Manage internal marketing personnel, marketing-adjacent team members, agencies, vendors, consultants, and strategic partners — including billboard, TV, and radio placements and the vendor relationships behind them
• Establish clear priorities, accountability, KPIs, and reporting across the department
• Foster a culture of collaboration, innovation, continuous improvement, and data-driven decision making
• Participate in a regular meeting cadence with executive leadership to review performance, KPIs, priorities, budgets, ROI, and strategic initiatives

Marketing Strategy

• Lead the development of integrated marketing campaigns across digital, television, radio, streaming, outdoor advertising, social media, public relations, community marketing, and business development initiatives
• Own the overall marketing strategy and performance across all brands
• Continuously evaluate marketing performance and optimize return on investment
• Partner closely with Intake and firm leadership to improve marketing attribution and ROI reporting from initial lead through signed case, ensuring brand and referral inquiries get the same attention as paid leads
• Build and maintain relationships with referring attorneys, past clients, and community partners
• Collaborate across departments to ensure marketing initiatives align with firm goals and support the overall client experience

Creative & Content Leadership

• Oversee all creative assets, including video, photography, website content, social media, print materials, advertising campaigns, email marketing, and internal communications
• Guide creative for brand campaigns and client stories
• Ensure all creative materials maintain a consistent voice and visual identity across all brands
• Oversee organic social content and comment response
• Stay current on social media trends, emerging platforms, AI tools, and evolving marketing best practices

Community & Reputation Management

• Lead the firm's community involvement, sponsorships, and events
• Oversee the firm's online reputation management strategy, including Google review generation and response
• Partner with firm leadership to continually improve the client experience
• Monitor client feedback and identify opportunities to improve the firm's reputation and overall client experience

Budget & Analytics

• Develop and manage the annual marketing budget
• Measure and report on marketing performance, lead generation, brand awareness, client acquisition, and return on investment
• Hold marketing vendors, agencies, and strategic partners accountable for performance and measurable results
• Present regular marketing performance reports and strategic recommendations to executive leadership

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field (MBA preferred)
• 8-10+ years of progressive marketing leadership experience, ideally within a personal injury or plaintiff-side law firm, or closely related legal marketing experience
• Comfortable with the language of a law practice: signed cases, intake, cost per case, referral sources
• Experience building recognizable regional or multi-location brands; experience leading marketing across multiple brands or business units preferred
• 5+ years of proven experience managing internal teams, agencies, and outside vendors, including traditional media such as out-of-home, broadcast, radio, or streaming
• Strong understanding of marketing analytics, attribution, CRM platforms, marketing automation, and business intelligence reporting
• Experience managing online reputation, including review generation and response
• Proven ability to manage multiple projects and competing priorities
• Exceptional leadership, communication, and relationship-building skills
• Data-driven mindset with the ability to balance analytics with creativity
• Ability to think strategically while executing operationally
• Able to present recommendations and performance reporting to executive leadership and support them with numbers
• Passion for leveraging AI and emerging technologies to improve marketing performance and team efficiency

PREFERRED QUALIFICATIONS

• Experience supporting more than one firm office or market
• Familiarity with legal advertising and state bar advertising rules
• Experience growing a local brand, not only maintaining an established one
• Experience working alongside an outside consultant or a fractional CMO

COMPENSATION & BENEFITS

• $170,000 - $200,000 Salary
• Health, dental, and vision insurance
• Paid time off / holidays
• 401(k) or retirement plan
• Other perks — parking, professional development, cell phone stipend, etc.

WORK SCHEDULE & LOCATION

This is a remote-eligible position supporting the firm's Valley Village and Montebello offices. Occasional evening and weekend availability is expected for community events, conferences, networking opportunities, sponsorships, and firm functions. The ideal candidate can balance strategic leadership with day-to-day execution in a fast-paced, entrepreneurial environment.

HOW TO APPLY

Interested candidates should submit a resume and cover letter to ksoiza@alderlaw.com

*AlderLaw is an equal opportunity employer. This job description is a summary of primary duties and is not exhaustive; duties may be modified at the firm's discretion.*

Pay: $170,000.00 - $200,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Valley Village, CA 91607