Senior Vice President of Marketing

Senior Vice President of MarketingJob Summary

The Senior Vice President of Marketing will lead the organization's overall marketing strategy, brand development, and integrated marketing initiatives to strengthen market positioning, increase brand awareness, and drive sustainable business growth.

Working closely with the CEO, executive leadership, sales, and product management teams, you will establish marketing priorities, oversee campaign execution, and align brand development and demand generation strategies with organizational objectives.

This executive position requires extensive experience in marketing leadership, strategic planning, digital marketing, and team management, along with strong analytical capabilities and the ability to translate business objectives into measurable marketing results.

Duties and Responsibilities

• Develop and execute enterprise-wide marketing strategies, oversee marketing management functions, and lead advertising and public relations teams.
• Establish marketing priorities, manage departmental budgets, and oversee marketing project management and campaign delivery.
• Lead B2B marketing and e-commerce strategies across digital marketing, multichannel marketing, performance marketing, content marketing, email marketing, and social media marketing.
• Direct demand generation, marketing campaign management, social media advertising campaigns, print advertising, and advertising sales initiatives.
• Collaborate with sales, product management, and executive leadership to align marketing programs with customer needs and business growth objectives.
• Oversee market research, marketing analytics, web analytics reporting, Google Analytics, and CRM systems to evaluate performance and guide strategic decisions.
• Develop and implement SEO strategies, marketing automation initiatives, and marketing technology solutions to improve campaign effectiveness.
• Guide content development, content writing, copywriting, graphic design, and brand communications across marketing channels.
• Establish key performance indicators (KPIs), evaluate marketing return on investment (ROI), and identify opportunities to improve campaign performance.
• Lead, mentor, and develop high-performing marketing teams while promoting accountability, innovation, and cross-functional collaboration.
• Monitor industry trends, customer behavior, and competitive positioning to identify new market opportunities.
• Present marketing performance reports, strategic recommendations, and growth initiatives to executive leadership.

Requirements and Qualifications

• Minimum of 15 years of progressive experience in marketing, marketing management, brand strategy, digital marketing, or related fields, including substantial senior leadership or executive management experience.
• Demonstrated experience leading marketing teams, managing marketing programs, overseeing departmental budgets, and directing cross-functional initiatives.
• Strong expertise in B2B marketing, e-commerce, digital marketing, multichannel marketing, performance marketing, and demand generation.
• Practical knowledge of search engine optimization (SEO), marketing automation platforms, and the implementation of marketing automation tools.
• Experience with marketing campaign measurement, market research, analytics, web analytics reporting, and data-driven decision-making.
• Strong content writing, copywriting, and marketing communication skills.
• Familiarity with Adobe Creative Suite, graphic design, WordPress, and HTML.
• Experience managing social media advertising campaigns, Facebook Advertising, Google Ads, and other digital advertising platforms.
• Knowledge of email marketing, print advertising, advertising sales, and integrated marketing strategies.
• Experience collaborating with sales and product management teams to align marketing priorities with business objectives.
• Strong strategic planning, financial budgeting, leadership, communication, and organizational management capabilities.
• Ability to interpret marketing performance data and translate insights into effective business and campaign strategies.

Pay: $254,000.00 - $308,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance
• Work from home stipend

Work Location: Remote