Senior Vice President of Marketing

Senior Vice President of MarketingJob Overview

The Senior Vice President of Marketing will lead the organization's overall marketing strategy and translate business priorities into coordinated marketing initiatives. This executive role is responsible for strengthening brand positioning, expanding market presence, and driving sustainable business growth through effective marketing programs.

Working closely with executive leadership, sales, product management, and other departments, you will oversee marketing teams, establish campaign priorities, manage departmental budgets, and align brand and marketing strategies with organizational objectives.

This position requires extensive marketing leadership experience, strong strategic planning capabilities, and the ability to combine market research, analytics, and effective execution to deliver measurable business results.

Duties and Responsibilities

• Develop and execute comprehensive marketing strategies across digital marketing, multichannel marketing, content marketing, and performance marketing, including business-to-business (B2B) and e-commerce initiatives.
• Lead integrated marketing campaign planning, demand generation, and promotional initiatives across search engine optimization (SEO), email marketing, social media, print advertising, and other marketing channels.
• Oversee marketing, advertising, and public relations teams while establishing strategic priorities, managing budgets, and directing marketing project management.
• Guide content development, copywriting, graphic design, brand communications, and advertising sales initiatives.
• Collaborate with sales, product management, and executive leadership to align marketing programs with product strategies, customer needs, and business growth objectives.
• Utilize web analytics reporting, Google Analytics, customer relationship management (CRM) systems, and marketing performance metrics to evaluate results and support data-driven decisions.
• Oversee marketing automation initiatives and digital marketing tools to improve campaign effectiveness and operational efficiency.
• Establish key performance indicators (KPIs), monitor campaign performance, and identify opportunities to improve marketing effectiveness and return on investment (ROI).
• Conduct market research and evaluate customer behavior, industry developments, and competitive positioning to guide marketing decisions.
• Lead, mentor, and develop high-performing marketing teams while promoting accountability, innovation, and cross-functional collaboration.
• Present marketing strategies, campaign results, budget recommendations, and growth opportunities to executive leadership.

Skills and QualificationsRequired Qualifications

• Minimum of 15 years of progressive experience in marketing, marketing management, digital marketing, brand strategy, or related fields, including substantial senior leadership or executive management experience.
• Demonstrated experience in senior-level marketing management, team leadership, and cross-functional collaboration.
• Strong expertise in marketing strategy, budgeting, marketing project management, and integrated campaign management.
• Extensive experience in digital marketing, content marketing, social media marketing and advertising, marketing automation, and demand generation.
• Proven ability to lead marketing, advertising, or public relations teams and coordinate complex marketing initiatives.
• Strong strategic planning, analytical, communication, and organizational management skills.

Preferred Qualifications

• Familiarity with Adobe Creative Suite, WordPress, HTML, Google Ads, Facebook Advertising, and marketing automation platforms.
• Experience with marketing analytics, market research, CRM systems, and web analytics reporting.
• Knowledge of e-commerce marketing, product management, sales operations, advertising sales, and print advertising.
• Ability to interpret marketing performance data and translate research findings into actionable business strategies.
• Strong understanding of brand development, customer engagement, and cross-functional marketing execution.

Pay: $138,000.00 - $167,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance
• Work from home stipend

Work Location: Remote