Senior Product Marketing Manager, Developer Platform & GTM

Overview

Atlassian is looking for a Senior Product Marketing Manager to own how we bring our developer platform to market, with primary responsibility for Forge and the broader developer GTM.

This is a hybrid Product Marketing + Developer GTM role. You’ll shape the story for technical products, translate complex capabilities into value developers care about, and build the GTM motions that drive awareness, activation, and adoption.

Your immediate priority will be TEAM for Builders, Atlassian’s Tier 1 event for developers and builders. You’ll own the developer marketing strategy for the event, connecting audience, narrative, launches, programming, acquisition, and post-event activation into a cohesive GTM motion.

You don’t need to be an engineer, but you should be comfortable getting technical. You can sit with Product and Engineering to understand an API, developer platform capability, AI workflow, or emerging protocol, then turn around and explain why it matters to a developer and build the GTM around it.

Responsibilities: Developer Platform Positioning

Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s broader developer platform. Partner deeply with Product and Engineering to translate technical capabilities into compelling developer value and develop a POV on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows.

TEAM for Builders

Own the developer marketing strategy and GTM for Atlassian’s Tier 1 builder event. Define the audience, narrative, developer journey, launch integration, programming strategy, acquisition, and post-event activation. Partner across Product, Developer Advocacy, Events, Brand, Community, and Ecosystem to make TEAM for Builders a year-round driver of developer engagement, not just an event.

Developer GTM

Own the strategy for reaching, activating, and growing Atlassian developers. Connect launches, events, advocacy, communit