Director of Marketing

Reports to

Chief Revenue Officer

Hours

Monday – Friday 8:30 am – 5:30 pm

Position Summary

We are seeking a strategic, highly productive, and hands-on marketing leader responsible for generating qualified leads that convert into increased flight volume across two primary brands. The organization generates leads through two primary pathways: B2B industry relationships and referral partnerships, and B2C digital lead generation from patients and families. This role will support both growth paths while directly owning all digital marketing channels and the strategy, execution, and performance of B2C lead generation.

The role will own the marketing strategy, performance plan, and day-to-day execution required to grow demand while strengthening each brand’s distinct positioning, voice, and audience strategy. The ideal candidate can move comfortably between defining strategy, reporting results and recommendations to leadership, supporting relationship-driven B2B growth, directing agencies and contractors, and personally producing high-quality work in-house.

This is not an agency-management-only position. The person in this role will balance external partner oversight with direct, cross-departmental production—especially email marketing, campaign development, copywriting, testing, content, brand management, analytics, and tactical execution. Every channel and deliverable should support measurable growth in lead volume, lead quality, conversion, and ultimately flight volume.

Key Responsibilities

* Lead Generation & Flight Volume Growth: Drive qualified leads that convert into increased flight volume across two primary brands. Serve as the marketing liaison to the B2B Business Development team, providing the strategy, tools, campaigns, content, collateral, and channel support needed to strengthen industry relationships and referral growth. Directly own all B2C marketing and digital lead generation, including channel strategy, campai