Director of Marketing

Director of Marketing

HFS Financial | United States | Travel to no more than 4 trade shows per year.

HFS Financial helps home improvement contractors offer financing to homeowners through a nationwide network of lending partners. We are hiring a Director of Marketing to own our marketing strategy and execute the work that brings it to life.

This is a hands-on role and currently the only position in the marketing department. You will set priorities, create campaigns and content, manage outside agencies and vendors as needed, and measure what produces qualified consumer loan requests, contractor registrations, and interest from lending partners. You will be a member of HFS’s Senior Management Team and report to the Chief Revenue Officer (CRO).

What you’ll do: You Will Increase Volume and Make our Cost to Acquire Customers and Contractors Lower By...

· Build and execute marketing plans for three audiences:

o Homeowners seeking project financing

o Home improvement contractors seeking to offer HFS's financing options to its' customers

o Financial institutions seeking to partner with HFS.

· Own campaign planning, content calendars, messaging, and distribution across the website, email, SMS, social media, video, events, and other relevant channels.

· Create and edit compelling content yourself, including campaign copy, social posts, emails, landing pages, presentations, and short-form video. Repurpose strong ideas across audiences and channels.

· Work with sales, processing, lender relations, leadership, and other subject matter experts to turn customer questions and real business insights into useful marketing.

· Own HFS’s HubSpot marketing workflows, audience segmentation, campaign reporting, and lead handoffs in coordination with the teams that use those leads.

· Improve the path from first engagement to loan request or contractor registration through testing, landing-page improvements, and follow-up campaigns.

· Plan marketing around trade shows and industry events, including outreach before events, content captured on site, and follow-up afterward. Travel to events throughout the United States.

· Manage outside agencies, freelancers, and vendors when their expertise or capacity will improve results.

· Use AI and creative tools to improve research, production, and workflow efficiency while reviewing all published work for accuracy, brand fit, and appropriate use of customer information.

· Maintain consistent, accurate HFS messaging across organic content, paid campaigns, sales materials, and event materials. Coordinate review of consumer financing claims and disclosures with the appropriate internal stakeholders.

· Recommend marketing priorities and spending based on performance data, business goals, and available resources.

How success will be measured

Through a balanced set of measures, including qualified consumer loan requests, qualified contractor registrations, new lenders, conversion rates, lead quality, and customer acquisition cost. We will also consider , campaign performance, and the consistent delivery of high-quality work. Targets and attribution methods will be established with leadership.

What you bring

· Substantial hands-on marketing experience, including ownership of campaigns from planning through execution and measurement.

· You have been using AI-tools to increase efficiency and output

· Strong writing, editing, and messaging skills, with the ability to adapt your approach for consumer and business audiences.

· Mandatory experience with Hubspot specifically, google ad-words, campaign reporting, segmentation, and lead workflows.

· Experience creating and distributing content across multiple channels, including social media and short-form video.

· Ability to manage competing priorities and deliver work independently in a lean team.

· Sound judgment about marketing claims, customer information, and the use of AI tools.

· Experience working with sales teams, subject matter experts, agencies, or freelancers.

· Ability to travel to 3-4 HFS industry events per year.

Experience in financial services, consumer lending, home improvement, or contractor marketing is helpful.

Compensation and benefits

The anticipated base salary range is $110,000–$140,000 annually. This role is also eligible for an annual performance-based incentive opportunity of 15%–30% of base salary, subject to the applicable plan and individual and company performance objectives. Actual compensation will depend on relevant experience, qualifications, responsibilities, and business needs.

Benefits

Comprehensive health benefits (medical, dental, vision)

401(k) with company match

Paid time off and holidays

HFS Financial is an equal opportunity employer. We consider qualified applicants without regard to protected status and provide reasonable accommodations during the application process.

Pay: $110,000.00 - $170,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s)

• Do you have experience with Hubspot?
• Do you have experience distributing content across multiple channels, including social media?
• Do you have experience working with sales teams, subject matter experts and agencies?
• Do you have experience with and are you able to provide proof of strong writing, editing and messaging skills?
• Are you comfortable traveling to 3-4 trade shows per year?
• Do you understand this position requires hands on work and you will be responsible for delivery of marketing materials AS WELL AS working with third party marketing firms. Are you comfortable with doing work yourself?

Work Location: Hybrid remote in Reisterstown, MD 21136