Director of Lifecycle Marketing

About mPulse

mPulse is the leader in conversational AI and member engagement for healthcare. We partner with the nation's most innovative health plans — Medicare Advantage, Medicaid, and Commercial — to engage members in conversations that close care gaps, improve Stars ratings, and drive better health outcomes. Our platform reaches tens of millions of Americans and is built on the belief that better health starts with better conversations.

Job Summary

The Director of Lifecycle Marketing owns how mPulse engages prospects and clients across the full funnel from demand generation through onboarding, activation, and retention. Reporting to the VP of Growth Marketing, this leader defines lifecycle marketing strategy end-to-end, serves as the internal authority on how mPulse's martech stack powers it, and translates strategy into measurable pipeline, engagement, and retention outcomes.

Duties/Responsibilities

• Own the end-to-end lifecycle marketing strategy — demand generation, onboarding, engagement, and retention — translating business goals into quarterly and annual roadmaps.
• Build and lead a high-performing lifecycle marketing team, establishing clear processes for campaign planning, execution, and quality assurance.
• Define audience segmentation, targeting, and communication cadence frameworks that keep engagement high without fatiguing prospects or members.
• Serve as the internal authority on HubSpot and Salesforce for lifecycle and demand gen use cases, partnering with Marketing Operations on platform architecture, automation, and governance.
• Define KPIs across pipeline, conversion, retention, and engagement, and run structured test-and-learn programs (A/B testing, holdouts) to continuously improve campaigns.
• Partner with Account Management, Sales, Product Management, Client Success, and other cross-functional teams to ensure lifecycle programs reflect mPulse's brand voice and support broader company reve