Director of Demand Generation

Foley is hiring a Director of Demand Generation to own the demand engine for our Corporate business, covering Mid-Market and Enterprise. You will set the strategy, build the programs, and carry the inbound pipeline number alongside Sales. Inbound drives a large portion of Corporate revenue, so this role has a direct line to how the business performs.

Account-based marketing is the center of the job. Our highest-value growth comes from a defined set of named accounts, and we are building that capability in-house rather than running it through a vendor. It is the one thing this team does not have today, which is why we are hiring for it externally and why it is the highest bar in this description.

You will have one direct report, a Demand Generation Manager, with room to grow the team as the motion proves out. You will work alongside directors who own digital, growth operations, and small business growth, partner closely with product marketing, and have an AI engineering resource available to you.

What you'll do

• Own account-based marketing for Enterprise. Build the strategy end to end: account tiering and segmentation, the plays, the content inside them, and the path from account engagement to booked meeting.
• Own the Mid-Market demand strategy and the integrated campaign roadmap, our largest volume driver. Set channel mix and budget across programmatic paid, email, SMS, events and conferences, webinars, and lifecycle.
• Drive lead quality, not just lead volume. Own MQL definition, routing, and MQL to meeting conversion, and own the campaign calendar and business priority order the rest of the function plans against.
• Partner with Sales as one motion. Build the joint account planning rhythm with Sales leadership so that marketing engagement and AE outreach land together rather than in parallel.
• Build AI into the demand engine. Put agentic workflows into account research and selection, audience building, campaign oper