Director, Content & Brand

Spear Education is looking for a Director of Content & Brand to lead how we tell our story, grow our organic presence, and turn our expertise into content that works harder across every channel.

This is a senior player-coach role for someone who is equal parts strategist, creator and creative leader.

You'll lead content and creative strategy while working hands-on alongside a talented team across editorial, design and multimedia. You should be just as comfortable setting the strategy and giving creative direction as you are jumping into the work yourself.

We're not interested in an editorial calendar filled with one-and-done content. We want someone who sees every strong idea as an asset that can become a webpage, article, video, email, social series, sales enablement piece, AI-search answer, campaign and more.

You'll help us build a modern content engine that gets smarter and more valuable over time.

What You'll Own

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### Content Strategy & Creation

• Own and evolve Spear's content strategy across the customer journey, from awareness and organic discovery through product adoption and sales.
• Set editorial priorities and translate business objectives, audience needs and market opportunities into a cohesive content roadmap.
• Write and edit high-impact content across formats including website copy, thought leadership, campaigns, landing pages, email, scripts and sales enablement.
• Partner with subject matter experts to uncover the ideas, insights and stories our audiences care about and turn them into compelling content.
• Build a connected content ecosystem across topics, formats, audiences and channels rather than creating isolated assets.
• Develop a systematic approach to refreshing, repurposing, expanding and redistributing existing content.
• Find opportunities to turn one strong idea into many high-value assets and experiences.
• Develop content strategies that support both product-led g