VP of Growth Marketing

JBS Dev is seeking a VP of Growth Marketing to build and scale our inbound marketing engine from the ground up. This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline – not inherited one.

You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth. You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results.

This role is ideal for someone who enjoys building, experimenting, optimizing, and scaling rather than maintaining an existing marketing organization.

Responsibilities

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.
• Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.
• Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
• Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.
• Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI.
• Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.
• Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.
• Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact.
• Test new acquisition strategies, messaging, channels, and technologies t