VP, Marketing

About Pavilion

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations – equal parts therapy, strategy, and camaraderie – sparked a global community of GTM professionals united by shared learning and support.

Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership.

The Opportunity

We're seeking a Vice President of Marketing to lead Pavilion's next era of growth—defining how we attract, engage, and retain members across their full journey.

This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. Demand generation expertise is central to this role: you should be someone who has personally built and run acquisition programs, not just directed them through partners. You should also be fluent in building AI-driven tools and workflows — able to speak concretely about agents or automations you've built and the measurable impact they had on a marketing team's output.

This role sits on Pavilion's Executive Leadership Team, which meets regularly in Boston and NYC. Candidates located in the Boston or New York City area are strongly preferred.

Core Responsibilities

Growth Oversight (

30%)

• Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.
• Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.
• Maintain ROI discipline and brand alignment across acquisition prog