Vice President of Marketing (Remote)

The Vice President of Marketing is accountable for all marketing activities and overall performance, working in close partnership with key stakeholders across the organization. This role will lead the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth. The role is the executive owner of BluSky's enterprise marketing and communications strategy, with measurable accountability for organic revenue growth, market and vertical expansion, sales activation, brand and reputation, customer engagement, commercial insights, and marketing operating discipline. Digital lead generation is an important component of this mandate rather than its central identity, delivered through an integrated model built for deeper integration with sales and the translation of market insight into growth strategy.

Salary: $220,000-$240,000

Location: Remote

PRINCIPAL DUTIES & RESPONSIBILITIES

Commercial Strategy & Revenue Growth

• Develop and lead marketing strategies that support each of BluSky's growth engines, including Branch Sales, Strategic Accounts, Insurance Services, and Residential Sales, recognizing the distinct requirements of each.
• Drive vertical and industry expansion along with both national and local market activation to open and accelerate new sources of growth.
• Develop and execute a long-term marketing strategy aligned with business objectives and growth targets.
• Own marketing's contribution to organic revenue growth and partner with the CRO and sales leadership to convert market opportunity into pipeline and revenue.

Marketing Strategy & Leadership

• Define and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Drive brand positioning and differentiation strategies to strengthen market presence, and ensure consistent messaging across all channels.
• Ensure deeper integration between marketing and sales efforts to optimize pipe