Vice President of Marketing

Job Summary

As Vice President of Marketing, you’ll set the direction for integrated marketing that builds brand awareness, generates demand, and supports business growth. You’ll lead marketing strategy, budgets, and teams while connecting customer insights to clear priorities across digital and traditional channels. This role calls for a strategic leader who can move from planning to execution and use performance data to guide decisions.

Duties

• Lead marketing management and team leadership across marketing, advertising, and public relations functions.
• Plan and oversee multichannel marketing, digital marketing, content marketing, performance marketing, email marketing, social media marketing, and print advertising.
• Direct marketing campaign management, demand generation, social media advertising campaigns, and advertising sales initiatives.
• Use research, web analytics reporting, and other analytics to support data-driven decision making and improve campaign performance.
• Partner across product management and other functions; manage marketing project plans and budgets. Your impact: Coordinated campaigns help customers understand relevant offerings and help teams focus on shared business priorities.

Skills

• Essential: Marketing leadership and management; B2B marketing; cross-functional collaboration; budgeting; marketing project management; content writing; and experience implementing marketing automation tools.
• Essential: Proficiency with CRM (customer relationship management) systems, marketing automation, analytics, and campaign measurement.
• Preferred: SEO (search engine optimization), Google AdWords, Adobe Creative Suite, graphic design, and advertising sales experience.
• Preferred: Experience across multichannel campaigns, social media advertising, content, email, print, and performance marketing.

Pay: $156,000.00 - $198,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance
• Work from home stipend

Work Location: Remote