UFC GYM Social Media Specialist

Benefits

* Opportunity for advancement * Training & development * Wellness resources * Employee discounts We empower the fighting spirit in you!

About UFC GYM

UFC GYM® is the global leader in MMA-inspired fitness and the first major brand extension of UFC. With corporate and franchise locations worldwide, UFC GYM provides members of all ages and fitness levels with world-class training, group fitness, personal training, and youth programming through our Train Different® philosophy.

Position Summary

The Social Media Specialist will drive UFC GYM’s social media presence across brand and corporate club channels. This role combines social strategy, content creation, community management, and analytics. The ideal candidate is creative, trend-focused, highly organized, and comfortable creating content on-site in an active gym environment.

Key Responsibilities

Manage daily publishing, scheduling, and community engagement across Instagram, TikTok, Facebook, YouTube, and emerging platforms.

* Develop and maintain monthly content calendars aligned with campaigns, club promotions, openings, events, and partnerships. * Create, shoot, and edit engaging photo and short-form video content, including Reels, TikToks, Stories, and YouTube Shorts. * Travel to UFC GYM locations to capture original content featuring training, coaches, members, classes, events, and club culture. * Support corporate and franchise clubs with social media best practices, localized content, and platform guidance. * Build and maintain social profiles for new club openings while ensuring brand consistency. * Monitor and respond to comments, DMs, tags, and mentions while escalating customer service or reputation concerns as needed. * Identify and leverage relevant social trends, audio, formats, and challenges while maintaining brand standards. * Manage and organize digital content assets for social, email, web, and paid media. * Continuo