Senior Marketing Manager

Job Information

Job Title

Senior Marketing Manager

Salary

$125,000–$170,000 annually, depending on experience and qualifications

Schedule

Monday–Friday, 9:00 AM–5:00 PM

Location

Remote

Reports To

Chief Revenue Officer

At Precision Medicine, we are revolutionizing healthcare! Our mission is to empower the evolution of modern medicine through accessible, personalized, and efficient healthcare solutions. Join a team where your expertise matters, your ideas are valued, and your background helps shape the future of patient care. We celebrate diverse perspectives and foster an environment where you can thrive, innovate, and make a meaningful impact on patients' lives.

Position Summary

We are seeking a Senior Marketing Manager to take ownership of our marketing initiatives, strengthen brand visibility, and support company growth. Reporting to the Chief Revenue Officer, you will independently manage marketing campaigns, coordinate external agencies and vendors, and collaborate with leadership and cross-functional teams to execute marketing strategies.

This role is ideal for a hands-on, self-motivated professional who can manage multiple projects, maintain brand consistency, and drive results with minimal supervision.

Position Overview

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The Marketing Manager will own website performance and marketing measurement, along with day-to-day coordination of marketing work across internal stakeholders and external agency partners. The role is an even split between growth and analytics on one side and marketing operations on the other. The ideal candidate combines digital marketing and analytics skills with strong project management, clear communication, and a hands-on approach to getting work across the finish line. This person will fully understand our brand ethos and apply it to every external-facing document. The position will report directly to the Chief Revenue Officer.

We serve two distinct customer journeys

• Telehealth partners: A B2B sales cycle with multiple stakeholders, longer timelines, and higher contract values. The website must build credibility and generate qualified partnership inquiries.
• Clinics: A shorter, higher-volume journey. The website must move providers from first visit to account setup with minimal friction.

The Marketing Manager will understand how each audience finds us, what each needs to see before taking action, and where each drops off. They will use that understanding to improve results and report them in revenue terms.

Key Responsibilities

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### Website performance and conversion

• Own the website as the primary acquisition channel for both the telehealth partner and clinic journeys.
• Audit the website regularly for messaging, page structure, calls to action, forms, speed, and mobile experience. Maintain a prioritized list of improvements.
• Plan and manage landing pages, tests, and site improvements from brief through launch, and verify their impact after release.
• Run structured A/B and before/after tests on high-traffic and high-intent pages.

### Measurement, attribution, and ROI

• Clean up and own our analytics foundation, which is only partly in place today. Close tracking gaps, define conversion events, and connect website activity to CRM leads and closed revenue.
• Build reporting on traffic, conversion rate, cost per lead, and pipeline by channel and by customer journey.
• Own, create, and track the analytics and metrics that show ROI on website spend, SEO, AEO, paid media, agencies, and events, and make spending recommendations to leadership.
• Measure SEO effectiveness through rankings, non-branded organic traffic, and organic conversions.
• Measure AEO effectiveness through mentions and citations in AI assistants such as ChatGPT, Perplexity, and Google AI Overviews, and the traffic and leads that follow.

### Marketing operations and execution

• Own the centralized marketing calendar and manage campaigns and deliverables from brief through launch.
• Create clear intake, prioritization, approval, and project-tracking processes with owners and deadlines.
• Coordinate multiple internal contributors, anticipate bottlenecks, escalate decisions, and drive timely completion.
• Provide weekly visibility into priorities, progress, approvals needed, upcoming launches, and results.
• Collaborate with executive leadership to define and execute the creative direction and brand ethos strategy.

### Agency and vendor management

• Serve as the primary day-to-day contact for external marketing vendors, including but not limited to general marketing firms, creative partners, videographers, photographers, public relations partners, copywriters, and ad agencies.
• Consolidate leadership and stakeholder feedback into one actionable direction, and prevent conflicting agency requests.
• Manage briefs, timelines, deliverable quality, revisions, performance reviews, and follow-up.
• Track agency spend and outcomes, and raise concerns and recommendations to leadership.

### Campaign, content, and cross-functional coordination

• Coordinate social media, email, website and landing pages, digital advertising, business development content, and launch campaigns so they are cohesive and delivered on time.
• Develop and post founder-led content on LinkedIn, and build a following on the channels where our buyers spend time.
• Manage our Google Business listings and reviews.
• Manage trade shows and events, including booth design, graphics, swag, and shipping; pre-show promotion; lead capture and getting leads into the CRM; and measuring ROI per show.
• Work with legal and compliance reviewers before publishing regulated or sensitive marketing materials.

Qualifications

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### Required

• 5+ years in marketing, demand generation, or a related role, including direct ownership of website performance. Degree in a relevant field or equivalent experience.
• Hands-on experience with GA4 or a comparable analytics platform, Google Search Console, and conversion tracking, including fixing an incomplete or messy analytics setup.
• Demonstrated ability to connect marketing activity to CRM pipeline and revenue (e.g., HubSpot or Salesforce), including basic attribution.
• A track record of measurably improving website conversion, with specific examples of the change made, how it was measured, and the result.
• Working knowledge of SEO and a clear point of view on how to measure AEO, including its current limitations.
• Demonstrated ownership of concurrent marketing projects and management of agencies or external vendors.
• Strong organization, follow-through, writing, and stakeholder management, and the ability to present results and recommendations to executives.
• Ability to hold a process and deadlines without direct authority over every contributor.

### Preferred

• Experience in healthcare, pharmacy, telehealth, or another regulated environment.
• Experience marketing to both enterprise partners and smaller practices or clinics.
• Familiarity with CMS platforms and basic HTML.
• Demonstrated self-reliance, with the ability to produce content independently and minimize reliance on external agencies.
• Experience in a fast-growing company.

Application Requirements

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Applicants must include a written response of 200 words or fewer to the question below. Applications without a response will not be reviewed.

*Describe a website, SEO, or conversion change you led. What was the baseline, what did you change, how did you measure it, and what was the business result? Please quantify results where possible using percentages, approximate ranges, or other non-confidential metrics.*

Finalists will complete a 30-minute walkthrough of our website. They will cover what they would fix first, how they would measure it, and how they would demonstrate ROI to leadership.

Salary Range

$130,000–$170,000 annually, commensurate with experience, qualifications, and skills.

Benefits

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Why Join Us

As part of Precision Medicine, you'll be at the heart of an exciting transformation in modern healthcare. Together, we're pioneering innovative solutions that bridge technology and personalized medicine while improving patient outcomes nationwide. You'll work alongside an experienced leadership team committed to advancing pharmaceutical innovation and building scalable processes that support continued company growth.

Ready to be part of something groundbreaking? Join us as we move healthcare forward, one innovation at a time!

Learn more at

https://precisionmeds.com

Equal Opportunity Statement

Precision Medicine

is committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace, and throughout the markets we serve. Our associates, customers, and shareholders contribute unique and different perspectives as a result of these diverse attributes.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at recruiting@mypcphealth.com to request accommodation.