Senior Manager, Strategic Marketing

Title: Senior Manager, Strategic Marketing Location: Remote Reports To: CFO FLSA Classification: Exempt Full-Time or Part-Time: Full-Time Salary Range: $140,000 - $165,000 **Starting pay varies based on location and experience, in compliance with specific state wage regulations. Competitive rates tailored to your geography and expertise. Position Overview: The Senior Manager, Strategic Marketing will work alongside peers as a strategic marketing partner for an assigned specialty vertical within Coronis Health. In this role, you will build deep expertise in the vertical’s customers, buyer segments, competitive environment, revenue cycle workflows, and evolving market dynamics. You will partner closely with business unit leadership, Sales, Business Development, Client Success, and the broader marketing organization to translate complex revenue cycle management (RCM) capabilities into differentiated, customer-centric positioning and compelling commercial narratives. This role will help connect market and customer insights with business priorities, supporting strategic sales opportunities, pipeline development, customer retention, and growth. Key Responsibilities: Vertical Expertise & Market Insight 1. Build deep expertise in the assigned specialty vertical, including its customers, buyer segments, competitive environment, revenue cycle workflows, and evolving market dynamics. 2. Develop a strong understanding of competitors and market alternatives within the assigned vertical and use that intelligence to strengthen positioning, differentiation, and commercial execution. Strategic Business Partnership 1. Serve as the primary marketing partner to business unit leadership for the assigned specialty vertical, bringing marketing strategy and positioning into the business while bringing customer, competitive, and market insights back into the broader marketing organization. 2. Partner credibly with senior business and customer-facing leaders to align marketing priorities with commercial and organizational objectives. Positioning, Messaging & Value Proposition 1. Adapt and activate enterprise value propositions, messaging frameworks, and positioning for the assigned vertical. 2. Translate complex RCM capabilities into compelling, customer-centric narratives that clearly communicate value and differentiation. 3. Ensure messaging and positioning remain relevant to customer needs, market dynamics, and business priorities. Content & Campaign Strategy 1. Identify content and campaign needs based on business priorities, customer insights, market opportunities, and the needs of Sales and Business Development. 2. Partner with Digital and Creative teams on the development and execution of content, campaigns, and supporting marketing materials. Sales Enablement & Commercial Support 1. Build and maintain sales enablement assets that support pipeline development and strategic sales opportunities. 2. Partner directly with Sales and Business Development on strategic opportunities, presentations, RFP/RFI responses, and other high-value pursuits. 3. Provide messaging, positioning, and market insights that strengthen commercial execution throughout the buyer journey. Client Retention & Growth 1. Partner with Client Success on retention, upsell, and cross-sell initiatives. 2. Develop and leverage customer proof points, case studies, and lifecycle messaging to support customer engagement and growth opportunities. Qualifications: • 7–10+ years of experience in strategic marketing, healthcare marketing, product marketing, B2B marketing, or a related commercial strategy role. • Demonstrated ability to develop deep expertise in complex markets, customers, and services and translate that understanding into differentiated positioning and compelling commercial narratives. • Strong experience developing value propositions, messaging, sales enablement, and customer-facing content for complex B2B products or services. • Demonstrated ability to partner credibly with senior business, sales, and customer-facing leaders and influence across organizational boundaries. • Strong commercial orientation, with an understanding of how positioning and marketing strategy support pipeline development, strategic sales opportunities, retention, and growth. • Healthcare revenue cycle management experience or experience in another complex healthcare services or technology environment strongly preferred. • Exceptional written and verbal communication skills, with the ability to simplify complex subject matter without losing its substance. Preferred Skills: • Entrepreneurial mindset with the ability to operate effectively within a lean marketing structure. • Strong analytical skills and proficiency in competitive research and market analysis. • Leadership qualities with high emotional intelligence and the ability to manage large projects and cross-functional initiatives. • Strong organizational and project management skills with exceptional attention to detail. • Ability to balance strategic thinking with hands-on execution in a fast-paced environment. Additional Information: This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities, and working conditions may change as needs evolve. Coronis Health is committed to creating a diverse and inclusive environment where all employees are treated fairly and with respect. We are an equal-opportunity employer, providing equal opportunities to all applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We welcome and encourage applications from candidates of all backgrounds.