Senior Manager, Growth Marketing

Whip Around is looking for a Senior Manager, Growth Marketing to own and optimize the digital engine that turns prospects into qualified pipeline and customers.

This role will be responsible for understanding and improving the full prospect lifecycle - from acquisition and engagement through conversion and pipeline. You’ll use data to identify where opportunities are being created, where prospects are dropping off, and where we can improve the buyer journey to drive stronger business outcomes.

You’ll lead the strategy, execution, measurement, and continuous optimization of our digital acquisition programs while working closely with Sales, Customer Success, Product Marketing, the broader Marketing team, and external agency partners.

We’re looking for someone who can move comfortably between strategy and execution: digging into funnel and attribution data, launching and optimizing campaigns, improving lifecycle programs, and partnering with Sales to increase lead-to-pipeline conversion.

What You Will Own

Growth, Acquisition & Pipeline* Own performance across the digital prospect lifecycle, from initial acquisition through qualified lead, opportunity, pipeline, and customer conversion. * Develop, launch, test, and continuously optimize digital campaigns targeting Whip Around's key buyers across fleet, transportation, logistics, construction, and related industries. * Analyze funnel performance by channel, campaign, audience, industry, and buyer segment to identify opportunities for growth and conversion improvement. * Establish clear performance benchmarks and reporting across acquisition, conversion, pipeline contribution, CAC, and channel efficiency. * Identify and test new digital channels, audiences, campaigns, and growth opportunities that can expand qualified pipeline. * Partner closely with Sales to monitor lead handling, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and overall funnel performance.

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