Senior Director, Demand Generation (Remote)

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.

Your responsibilities will include

* New Channel & Lead Source Enablement + Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners + Design structured test-and-learn frameworks for exploratory channels + Build channel pilot plans and strategy, success criteria, and scale or kill recommendations + Build documentation, plans, and enablement materials to grow successful pilots * Channel Execution Support + Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance + Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling + Set direction on budget allocation, pacing frameworks, and performance diagnostics + Standardize processes and operating rhythms across channels * Analytics, Targeting & Decision Support Enablement + Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring + Promote optimization of decision systems, including routing and bidding logic + Translate funnel and cohort insights