Senior Business Marketing Lead, North America

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

Job Description

We're looking for a commercially sharp, data-driven marketer to drive growth for Wise Business across the US and Canada. You'll own the regional marketing plan end to end – from strategy through execution – while building the scalable GTM function Wise Business needs to win with SMBs and startups in North America.

This role sits at the center of a matrix organization: you'll set regional direction and own outcomes, while partnering closely with Global channel teams (Content, Paid Search, Paid Social, SEO, PR, CRM, Events, Influencers) who execute globally, and with Product to shape where Wise Business goes next in this region. You'll also partner closely with the Global Wise Business Marketing team in London, ensuring North America's strategy stays aligned with the broader Wise Business direction, sharing what's working regionally, and bringing global best practices back into the market.

Responsibilities

Regional Strategy & Execution

• Design and execute regional marketing plans for Wise Business in North America, in partnership with product and channel leads.
• Own execution end to end and be accountable for outcomes.
• Own the budget allocated to Wise Business initiatives in North America, allocating spend across channels and initiatives to hit payback targets.
• Build a scalable GTM function for Wise Business across the US and Canada.
• Own North American market insights: know the