Product Marketing Lead

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.

We are seeking a strategic and results-oriented Product Marketing Lead to bring commercialization efforts for a portfolio of pricing, profitability, and transaction-enablement products. This role sits at the intersection of Product, Pricing, Analytics, Sales, and Customer Success, translating complex business capabilities into compelling value propositions that drive customer adoption, engagement, and revenue growth.

The ideal candidate brings strong product marketing fundamentals, a commercial mindset, and the ability to simplify complex concepts for customers. They are equally comfortable developing go-to-market strategies, influencing product direction, conducting market research, and measuring business impact.

This role owns the marketing strategy and adoption of products and initiatives that help customers improve profitability, make better business decisions, and increase utilization of our solutions.

Outcomes and Activities

Own Commercial Growth Outcomes

* This position will work from home; occasional