Paid Media Manager

Paid Media Manager

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New York City, NY (Hybrid) or CA (Remote) • Reports to SVP of Marketing and Growth

About Doctronic

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Doctronic is the first AI legally authorized to practice medicine. We are processing millions of consultations monthly with 99%+ treatment plan accuracy validated by board-certified clinicians.

About the role

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As the paid media manager, you will own paid acquisition across every channel we run: Google, Meta, TikTok, CTV, direct mail, and other channels. This is an individual contributor role with real channel ownership. You'll craft and execute the strategy for how the channels are structured, tested, and scaled, and work with internal and external creative teams to guide creative development. Working with our analytics lead, you'll dig for insights, and provide detailed reporting to the leadership team.

What you'll do

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### Run and scale paid efforts

• Own strategy and execution across our live channels, including account and campaign structure, budgets, bidding, and ongoing optimization to achieve business goals
• Devise and drive ongoing experimentation that generates actionable learnings and helps us find new growth opportunities
• Work inside health-category, HIPAA-compliant limits on tracking and targeting, and partner with marketing engineering on what can be measured with privacy as priority
• Propose strategic and novel ways to diversify our channel mix. Then execute and scale

### Guide the creative

• Write the briefs that tell our internal and external creative teams what each channel needs next, then share results to inspire the next round of creative
• Own the testing structure that isolates variables and applies learnings to future work
• Ensure all creative passes clinical review

### Own reporting & budget

* In partnership with our analytics lead, you’ll own ongoing reporting on our paid efforts, including i