Marketing Strategy & Operations Manager

About This Role

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Ashby's Marketing team is scaling pipeline generation across a multi-product portfolio (ATS, Onboarding). As our Marketing Strategy & Operations Manager, you'll be the only dedicated marketing ops hire on the team—owning the full technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.

This role sits within Revenue Operations, the horizontal function that makes the entire GTM system work, and partners in close, near-daily collaboration with the VP of Marketing and her leadership team. You'll be embedded in the day-to-day (tracking, dashboards, campaign systems) while also shaping how Marketing measures pipeline generation and CAC as we scale.

Why this role matters now

*We're in an active expansion phase: new products, new segments, new channels. The person in this role will shape how Marketing operates for the next chapter of Ashby's growth.*

What You'll Do

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### Marketing Campaign Management and Analytics

• Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
• Lead design and execution of complex marketing automation workflows
• Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
• Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance

### Cross-Functional Leadership and Strategy

• Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
• Lead technical implementation of marketing initiatives, ensuring proper setup and execution
• Develop and maintain documentation for marketing operations processes and best practices
• Train te