Marketing and Communications Manager

About the Role

Under the administrative direction of the Division Chief, the Marketing and Communications Manager plans, leads, and evaluates Cherriots marketing, communications, and brand activities in support of ridership growth, public trust, and community engagement. The role manages a small team of marketing professionals and vendors and oversees all channels, including website, social media, digital and print, public

Relations, and campaign initiatives. The position requires excellent people leadership, strong judgment, and a hands-on approach to both creative and operational work.

Duties

• Lead Cherriots communications and marketing plan; set goals, audiences, messages, timelines, and KPIs; report results and recommendations.
• Own the Cherriots digital presence: social media strategy, calendar, moderation standards, and escalation; monitor conversations and measure performance.
• Serve as business owner for the website and microsites, including content governance, usability, analytics, search engine optimization (SEO), and accessibility compliance; coordinate improvements with IT and vendors.
• Plan, write, and edit clear, accessible content for press, web, social, email, print, video, and internal communications; safeguard brand standards across all channels.
• Design and deliver integrated campaigns and outreach for service changes and initiatives; translate objectives into creative briefs, manage calendars, and evaluate performance.
• Lead media relations: draft press releases, fact sheets, and talking points; prepare executives for interviews and public meetings.
• Manage budgets, procurement, and vendors: develop scopes/specs, obtain quotes, negotiate contracts, track spend, and analyze cost-effectiveness in line with policy.
• Build partnerships with cities, agencies, businesses, and community groups; coordinate legislative and intergovernmental communications as assigned.
• Prepare and deliver concise briefings and presentations to