Growth Marketing Lead

About WellTheory

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WellTheory is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. We're a team of 60+ passionate people who care deeply about helping our members reduce symptoms, feel better, and live fuller lives — while helping employers and payors reduce their spend.

About the Role

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WellTheory partners with employers and health plans to give their members access to best-in-class autoimmune care. This role sits at the center of that mission: you'll play a senior role on the B2C side of our B2B2C model, reaching and enrolling the members whose employers and health plans have already chosen WellTheory.

Email and direct mail drive the vast majority of our member enrollments — and we believe there's significant untapped performance in both. Your primary mandate is to unlock it. That means going deep on segmentation, creative, sequencing, and testing until these channels are operating at their ceiling. Once you've built that foundation, you'll also help us explore what comes next.

You'll be working closely with our Head of Marketing to sharpen our strategy, build more rigorous testing frameworks, and push the quality and performance of our core channels meaningfully higher. You'll be trained and supported throughout, and you'll bring enough channel expertise to operate independently once you're up to speed.

This is an individual contributor role reporting to our Head of Marketing. The ideal candidate is a rigorous, creative, strategic marketer. We're looking for someone who has spent time owning email and direct mail programs, understands how to move conversion rates, and brings the strategic instincts to keep improving.

What You'll Do

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Email & Direct Mail

* Own the strategy and optimization of WellTheory's email and direct mail programs — our two highest-volume