Group Marketing Director

RESPONSIBILITIES

This is a hands-on leadership role for someone who brings together B2B demand generation, SaaS marketing, brand strategy, and creative-industry fluency. You’ll own the marketing strategy and build the programs that turn awareness into qualified leads, pipeline, and revenue.

You’ll report directly to the CEO and lead a small, agile marketing team. The right person can set the strategy, work closely with Sales and Revenue Operations, and then make sure the work actually gets done, whether through the internal team, agencies, freelancers, technology, or AI.

This is not a brand-only role. Marketing is expected to drive growth.

What You’ll Do

• Lead marketing strategy and execution across Globaledit, Industrial Color, and Smashbox Studios, adapting the approach for SaaS, creative services, and studio businesses.
• Own the marketing plan, calendar, budget, and priorities across the group.
• Build and strengthen the inbound and demand generation engine, including SEO, content, paid media, email, lifecycle marketing, ABM, events, webinars, and partnerships.
• Partner closely with Sales and Revenue Operations to improve lead generation, qualification, nurture, handoff, pipeline visibility, and conversion.
• Own positioning, messaging, brand storytelling, and creative direction across the portfolio while maintaining distinct brand identities.
• Lead integrated campaigns from strategy through execution, measurement, and optimization.
• Drive PR, thought leadership, executive visibility, social, content, events, and industry partnerships.
• Identify cross-marketing opportunities across the company 3 brands, clients, prospects, and creative community.
• Own and evolve the marketing technology ecosystem, including CRM, marketing automation, analytics, attribution, and reporting.
• Explore practical applications of AI and emerging creative technology across marketing workflows, content, and brand discovery.
• Lead and develop the internal marketing team while managing agencies, freelancers, and external partners.

QUALIFICATIONS

• 10+ years of progressive marketing experience, including experience leading a marketing team or function.
• Proven ownership of B2B demand generation, inbound marketing, and marketing-sourced pipeline or revenue goals.
• Meaningful experience marketing a B2B SaaS, software, or technology product.
• Experience within, or strong exposure to, a creative agency, production company, studio, media, advertising, design, or related creative business.
• Strong brand, storytelling, writing, and creative judgment.
• Experience developing integrated go-to-market strategies across multiple channels and audiences.
• Strong partnership with Sales and Revenue Operations, including familiarity with lead lifecycle, attribution, CRM, and marketing automation.
• Experience leading teams, agencies, freelancers, budgets, and external partners.
• A resourceful, action-oriented approach and comfort operating in a fast-moving, founder-led environment.
• Ability to move comfortably between high-level strategy and hands-on execution.

Pay: $165,000.00 - $180,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in New York, NY 10040