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Why Marketing?

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Most marketing is lame. It's desperate, it's traditional, it doesn't take risks. The more "AI" or "analytics-based" your marketing function is, the less likely it is to actually be customer-focused. Good enough products don't need marketing, and Yuzu has made it thus far without having a marketing function because we subscribe to that philosophy.

In the defining problem of "healthcare costs", almost everyone agrees that it would be better if fewer of their premium dollars went towards marketing. Yet, we are hiring a marketing person. Why? One of the co-founders probably lost an argument.

Good marketing is about truth, and finding and communicating truth is hard and valuable. The role of marketing is to figure out who needs to know the truth you know and finding a way to connect with them to communicate what you know.

Yuzu is at a stage where we know what the future of health insurance will look like, and we need to figure out who cares so we can tell them our story.

About Yuzu

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The future of health insurance is accountability. Right now most people think of health insurance as a black box. It's full of fractured and outdated systems, which makes it difficult to impossible for people who care to power through and realize their ideas. Yuzu serves these innovators who want to design better health insurance plans. We do so by giving them access to data and tools that let them be accountable.

We did this the hard way: by ignoring early advisors and building our own software for processing claims and performing necessary but behind-the-scenes tasks like claims processing, support, and accounting. By owning and building our own infrastructure, Yuzu can keep our promises to the health plans we power by making sure that they don't have to worry about the behind-the-scenes blocking and tackling required to make their ideas work.

So what's the impact of this work? The health insurance admi