Finance Manager, E-Commerce

What the Role Is

We are looking for an E-commerce Finance Manager to join our team. As Finance Manager for our E-commerce business, you'll own financial visibility, efficiency, and performance across the Babylist Shop — topline through gross margin. You'll partner with Merchandising, Planning, Supply Chain, Accounting, and Data, and work directly with the Director of Strategic Finance to turn analysis into decisions on pricing, promotions, and investment. This is a hands-on, high-ownership role on a lean team: you'll set the approach, build the models and processes, and be front and center with company executives. If you've owned a full P&L picture and take pride in delivering clean, decision-ready work, you'll thrive here.

Who You Are

• Deep ecommerce finance fluency — you know the metrics and mechanics cold (AOV, gross-to-net, unit economics, and gross margin vs. contribution margin), ideally from a high-volume ecommerce or consumer-tech business
• Advanced financial modeling skills — expert in Excel / Google Sheets, scenario analysis, and managing large datasets to a clean, reliable answer
• Strong independent ownership and problem-solving — you can take an ambiguous problem, define the approach, and drive to a clear answer without day-to-day direction
• Executive- and board-ready communication — you present financial insights clearly and directly to senior leaders, connecting the numbers to what's happening in the business, including strong data visualization
• A high bar for accuracy and quality control — you build checks into your models and decks, reconcile outputs, and catch errors before they reach stakeholders
• You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
• Prior experience owning pricing and promotional decisions, with a focus on ROI and fina