Director Upper Luxury Integrated Brand Marketing

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

Your day to day

• Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
• Define and deepen understanding of ultra-luxury and high-value audiences globally
• Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
• Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
• Use research, performance data, and emerging trends to inform strategic direction and course correct as required
• Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
• Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

What we need from you

• Bachelor’s degree in marketing, Business, Management, or a related field (advanced degree preferred)
• 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
• Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
• Proven track record leading global, integrated campaigns across paid, owned, and earned media
• Strong commercial acumen with experience linking brand investment to performance and ROI
• Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
• Ability to translate insight into clear strategic direction and decisive action
• Exceptional storytelling and stakeholder-influencing skills
• PR, creative leader