Director, Product Marketing

Director, Product Marketing

Department

Marketing

Position Summary

The Director of Product Marketing defines how WCCTV brings its security solutions to market. This leader owns positioning, messaging, go-to-market strategy, market intelligence, sales enablement, and commercialization, connecting Product, Sales, Operations, and Marketing to turn technical capabilities into compelling customer value and measurable growth.

Key Responsibilities

• Own product positioning, messaging, value propositions, buyer personas, ideal customer profiles, and competitive differentiation across the portfolio.
• Lead go-to-market plans and launches for new products, services, features, vertical solutions, and commercial propositions.
• Translate complex hardware, software, connectivity, monitoring, analytics, and service capabilities into clear customer outcomes.
• Create sales enablement tools, including presentations, battlecards, discovery guides, objection handling, solution briefs, and customer proof points.
• Build market and competitive intelligence through customer research, win-loss analysis, voice-of-customer insights, and market assessments.
• Develop differentiated propositions for priority industries and support expansion into new geographic markets.
• Partner with Demand Generation, Content, Digital, Creative, and PR to improve campaign relevance, pipeline creation, and conversion.
• Serve as the voice of the market and customer, providing commercial input into product roadmaps, prioritization, pricing, and investment decisions.
• Establish scalable product marketing processes, launch frameworks, standards, and operating rhythms; lead related resources as the function grows.
• Provide executive leadership with clear recommendations on market opportunities, competitive threats, and go-to-market performance.

Measures of Success

* Revenue, recurring revenue, pipeline influence, product adoption, and conversion improvement.