Director of Revenue Growth & Customer Engagement

Juild the Growth Engine for an AI-First Automotive Company

GoodAutos is a Kansas City-based automotive group building toward 8 dealerships, approximately 600 retail vehicle sales per month, and a growing automotive service business.

We are looking for a VP / Director of Revenue Growth & Customer Engagement who wants to build—not inherit—a modern growth organization.

This is not a traditional automotive Marketing Director position.

We want a business-minded growth leader who can own

Demand → Leads → Appointments → Customers → Revenue → Retention

You will lead our centralized Revenue Growth team while personally owning performance marketing, growth strategy, customer acquisition economics and AI-enabled marketing.

What You Will OwnRevenue Growth

• Company-wide customer acquisition strategy
• Vehicle sales demand
• Automotive service demand
• Marketing budget allocation
• Marketing ROI
• Customer acquisition cost
• Growth planning by rooftop
• Growth forecasting
• Revenue attribution
• Marketing performance reporting

Performance Marketing

You will personally understand and lead

• Google Ads
• Google Vehicle Ads
• Meta / Facebook / Instagram advertising
• YouTube
• Retargeting
• Paid social
• Landing pages
• Conversion optimization
• Search strategy
• SEO
• AI-search visibility
• Local digital acquisition

We do not want a leader who simply manages agencies.

You must understand the numbers well enough to challenge the agencies, vendors and platforms yourself.

AI Is a Core Part of the Job

GoodAutos is building an AI-first operating company.

AI fluency is required for this position.

We expect you to use AI and automation to

• Identify stores below traffic targets
• Identify inventory needing additional demand
• Analyze campaign performance
• Reallocate advertising spend
• Detect anomalies
• Segment customers
• Accelerate creative testing
• Improve reporting
• Build automated dashboards
• Improve lead scoring
• Find revenue opportunities
• Reduce repetitive manual work

We are not looking for someone who simply knows how to write prompts.

We want someone constantly asking

What work are people doing today that AI, automation or software should be doing instead?You Will Lead a Lean Team

You will lead

• Marketplace & Inventory Merchandising
• Content & Brand
• CRM & Lifecycle Growth

The goal is not to build a large department.

The goal is to build an extremely productive team using AI, data, technology and automation.

What Success Looks Like

You can clearly tell leadership

• How many qualified leads we generated
• What they cost
• How many appointments were created
• How many customers showed
• How many purchased
• How much GP was generated
• Which advertising channels worked
• Which did not
• Which stores require more demand
• Which customer segments are strongest
• Where the next marketing dollar should go

Primary KPIs

• Retail units sold
• Vehicle gross profit
• Service revenue growth
• Qualified leads
• Cost per lead
• Appointment rate
• Show rate
• Lead-to-sale %
• Customer acquisition cost
• Cost per sold unit
• Marketing return
• Organic traffic
• Direct traffic
• Database growth
• Repeat customer growth

Who We Want

You may be a strong fit if you

• Think like a business operator
• Understand digital customer acquisition
• Are comfortable managing meaningful advertising budgets
• Understand attribution
• Understand funnel economics
• Are highly analytical
• Are highly AI fluent
• Move quickly
• Test ideas
• Challenge vendors
• Simplify complicated data
• Can lead strong individual contributors
• Are comfortable reporting directly to the CEO
• Want meaningful ownership

Automotive experience is valuable, but not required.

Strong candidates may come from

• Multi-location retail
• E-commerce
• Marketplace businesses
• Consumer services
• Performance marketing
• High-growth companies
• Automotive retail

Who Will Struggle Here

This role will probably not fit someone who

• Needs a large team to execute
• Relies heavily on agencies to understand marketing performance
• Focuses mostly on impressions or vanity metrics
• Avoids accountability to revenue
• Is uncomfortable with changing priorities
• Resists AI
• Prefers narrow corporate job boundaries

Why GoodAutos

GoodAutos is building its growth infrastructure now.

You will have direct access to

• CEO / President
• Operations
• Technology
• Data
• Inventory
• Sales
• Service

You will have the opportunity to help build the Revenue Growth system that supports the next stage of GoodAutos.

We are looking for someone who wants to help build one of the most AI-enabled automotive retail organizations in the market.

Pay: $105,000.00 - $160,000.00 per year

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: Hybrid remote in Overland Park, KS 66207