Director, Marketing and Demand Generation

We are seeking a seasoned professional with deep brand and marketing experience to fill the Director, Marketing and Demand Generation position. In this role you will develop, implement, track, and optimize Corbin's brand-building, demand generation, marketing operations, and external activation efforts across traditional and digital communication channels. You will be responsible for developing polished collateral and case studies, supporting integrated campaigns, managing audience segmentation and nurture efforts, and helping strengthen Corbin Advisors' market presence. By bringing your passion and energy as well as industry best practice to Corbin Advisors you will be a key contributor to strengthening our brand, deepening engagement with current and prospective audiences, and supporting the Company's growth objectives.

You will report to the Vice President, Head of Sales and Marketing.

General Responsibilities

• Brand and Market Positioning: Collaborate across the business to strengthen Corbin Advisors’ value proposition and capabilities story, and drive greater consistency, clarity, and resonance in the marketplace.
• Demand Generation and Campaign Management: Develop and execute integrated marketing campaigns to drive awareness, engagement, and business development opportunities. Support persona-based campaign planning, nurture strategies, and marketing programs tied to thought leadership, webinars, website engagement, events, and other Corbin initiatives.
• Marketing Operations: Own Corbin's marketing operations capabilities, including the distribution of marketing emails through Pardot, audience segmentation across clients and prospects, campaign workflows, nurture programs, lead scoring, and engagement tracking. Help build a more systematic approach to marketing performance and lifecycle marketing.
• Writing and External Communications: Create/write compelling, engaging, and on-brand materials, including collateral, email market