Director, Loyalty, Lifecycle & Promotions Marketing

Additional Information

Job Number

26094123

Job Category

Sales & Marketing

Location

7750 Wisconsin Ave, Bethesda, Maryland, United States, 20814

Schedule

Full Time

Located Remotely?

N

Position Type

Management

Pay Range

$127,000-$177,000 annually

Bonus Eligible

Y

Stock Package

Y JOB SUMMARY

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits.

The Director, Loyalty, Lifecycle & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver relevant communications, compelling promotional experiences, and scalable global marketing programs that maximize customer lifetime value.

This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Director will lead the strategy, design, go-to-market planning and optimization of broad and targeted promotions, promotional experiences and gamification capabilities that support member growth, revenue, engagement and sustained pointable activity. The role will also lead the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view across planning, experience design, requirements, launch readiness and ongoing sustainment.

The ideal candidate is a seasoned marketer with a creative, analytical and customer-first mindset; proven experience in loyalty, lifecycle marketing, promotions; strong cross-functional collabo