Chief Marketing Officer

Role

At Eden Body Art Studios, we're looking for talented, driven people who can help us revolutionize tattooing as an art form. If you're a truly exceptional, visionary marketing leader with the experience to create something special, we want to hear from you.

Eden works with some of the best tattoo artists in the world. Our offer to artists is simple: we fill their calendar, they only tattoo. We handle all of the sales and marketing, and we sponsor work visas for artists coming from overseas.

We have 2 studios in Dallas and 18 resident artists, with 12 more working through their visas now. In the next two years, we're expanding to multiple states on the way to a $100M valuation.

In this growth stage, marketing is the most important area of the business. This role refines our existing strategy and sets the framework for scale. You'll own the direction and the branding on both sides of our business: winning clients, and winning the artists those clients come for. You'll lead a growing 7-person content team, decide what the department needs next, and build it.

This is a strategy role. At our size you'll still get your hands dirty sometimes, but the job is to set direction, build the team, and own the results. You'll work directly with the CEO and sit on the leadership team, collaborating with sales, tech, and operations department heads.

Responsibilities

• Own marketing strategy for B2C (client acquisition) and B2B (artist recruitment).
• Build the B2B brand. We want artists to hear "have you heard of Eden?" before we ever message them.
• Grow B2C past organic. About 99% of our client marketing has been organic social since our inception. Paid ads are just starting, and creator and influencer collaborations are next on the list.
• Design the marketing team's structure for our current studios and for every new market, and hire into it. Lead the market research and launch marketing for our next cities outside Texas.
• Grow our artists' brands alongside Eden's, and change how people see tattooing: from something you do for a fun story to commissioning a piece of fine art from a living artist.
• Partner with our Director of Sales on how the pipeline works and how marketing improves it. Work with our CTO on EdenFlow, our in-house CRM and website platform: spell out the reporting you need, down to the data point, and it gets built.
• Set the budget, report results monthly to the CEO, and decide what to double down on and what to cut.

Requirements

We welcome candidates from, beauty, aesthetics, hospitality, gaming, creator agencies, and any industry where the talent is the product.

• Senior marketing leadership experience (Director, VP or CMO level), including a team you built and led
• You've helped a company grow across multiple locations or into new markets, and you can tell us the numbers
• Experience running creator, influencer or talent marketing
• Data-driven. You can name the metrics that matter and ask for the reports that show them
• Experience working with sales leaders where sales and marketing cross over
• AI-fluent. You use AI every day for market research, reporting, and campaign planning, so the team spends its time on the work only people can make. Every tattoo and every post we put out is made by real artists and our own content team.
• Real appreciation for art or the craft of tattooing. Tattoo industry experience is not required.

Results

• Every artist seat in our Dallas studios and beyond filled, and the artists in them stay booked
• New marketing demand pushes artist billing rates to an average of $4,000+ per day
• Lead flow keeps pace with capacity as new artists join the team
• Our first new market opens with client demand already waiting
• Measurable brand growth with both clients and artists, against targets you set
• A marketing team built to run multiple studios and 100+ artists
• You own Eden's B2C and B2B marketing strategy, and shape the company's direction with the CEO

Schedule

• Full-time
• Hybrid: part remote, part on-site at our Dallas studios

Location

• Dallas, TX (or willing to relocate)
• Studios: 13360 Preston Rd, Dallas, TX 75240; 1380 River Bend Dr, Unit 121, Dallas, TX 75247

Compensation

• $160,000+ base salary with performance-based incentives up to $250,000
• A seat on the leadership team of a company aiming for a $100M valuation
• Room to shape the department, and your own role, as we grow

Benefits

• Health insurance
• 401(k) matching up to 4%
• Flexible paid time off and holidays
• Flexible hybrid schedule

Eden Core Values

The right person for this role lives these already.

• Relentless Excellence: we pursue mastery in our art, systems, and service, and constantly raise the bar.
• Team Above Self: we win together. When one person succeeds, all of us succeed.
• Earned Trust: we earn trust through integrity, consistency, and follow-through, every day, in every interaction.

Join Us

If you've grown a brand across new markets before and want to do it again in an industry that's ready for it, we'd love to hear from you.

Pay: $160,000.00 - $250,000.00 per year

Benefits

• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off

Application Question(s)

• Tell us about the biggest market launch or growth push you've led. What were the numbers before and after?
• We want to be mindful of any timelines you're working with. Are you currently in any other interview processes? If so, what stage?
• If you were to receive an offer and accept, what is the earliest you could start?

Work Location: Hybrid remote in Dallas, TX 75240