Brand Manager, Ecommerce

About the role

Our company is looking for a Brand Manager, Ecommerce to own one of our DTC brands. It is a single purchase brand built on a continuous cadence of new product releases. It sells primarily through Amazon and TikTok Shop, with Shopify as a secondary channel. You are accountable for the brand's performance and profitability.

This is an ownership and execution role. You set the direction for the brand and stay close to the work. You work directly with our team. You know each platform well enough to question the work, catch problems early, and make the calls. You report directly to the CEO.

This role is for someone who has worked in-house on the brand side. You have owned the numbers, the pricing, and the inventory decisions, not only the marketing.

What you'll own

• The P&L. You own contribution margin for the brand, not just revenue. That means allocating budget across acquisition and retention, setting and holding pricing and promotional strategy, forecasting, and knowing at any point whether growth is profitable. You bring the numbers to the CEO with a recommendation.
• Pricing and inventory. You make pricing and promotion decisions and understand their margin impact. You work with our operations and demand planning team on forecasts, reorders, and stockout risk, especially ahead of launches and peak periods.
• Marketplace performance. Amazon and TikTok Shop are the brand's primary revenue channels. You are accountable for performance on both, including listing quality, pricing, promotions, and the agencies running marketplace advertising. Shopify is secondary but still yours and is expected to have strong growth under your wings.
• Growth and paid media. You set acquisition targets, decide how spend is allocated, and hold performance against plan. Our agencies build and manage the campaigns.
• Creative direction. You drive the ad creative pipeline. You decide what concepts get tested, write or direct the briefs, review the output, and keep new creative moving before assets fatigue.
• Repeat purchase. This brand has no subscription to fall back on, so repeat purchase rate decides whether it works. You own it. You direct our email specialist on the lifecycle and campaign programs that turn one time buyers into repeat customers.
• Release cadence. New products are the engine of this brand. You work with our product lead on release timing and make sure marketing, creative, email, listings, and site are ready ahead of each launch. You also bring a view on what should be released, not just how to market it.
• Site, conversion, and SEO. You set the testing and conversion priorities for the brand, work with our Shopify Manager on what gets built, and direct our SEO agency. You own conversion rate as an outcome.

What you bring

• 5+ years in ecommerce or brand management, with at least 3 years in-house at a consumer products brand where you were accountable for revenue and margin. Agency experience is welcome in addition to this, but agency experience alone does not qualify.
• Brand-side ownership of pricing and promotions, inventory planning with operations, and P&L or contribution margin. You can explain why a campaign with good ROAS might still be a bad idea.
• Hands-on experience with Amazon Seller Central, TikTok Shop (including affiliate and creator programs), Shopify admin, and Klaviyo, plus GA4, Triple Whale, or similar ecommerce analytics.
• Demonstrated experience improving repeat purchase rate on a non-subscription business, and coordinating with product or merchandising on launch timing.
• Strong creative judgment, and experience directing agencies, specialists, and creative teams who do not report to you.
• Experience directing agencies and specialists who do not report to you. Our specialists are shared across brands, so you will compete for their time with other brand owners.
• Strong creative judgment. You can brief an ad, evaluate what comes back, and say why it will or will not work.
• Comfort operating without a marketing leader above you.
• Based in Los Angeles and able to work from our office Tuesday - Thursday.

Compensation

$110,000 to $130,000 base salary, plus an annual performance bonus with a target of 15% of base salary, based on brand profitability and growth against plan

Equal opportunity

Our company is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, physical or mental disability, medical condition, genetic information, military or veteran status, reproductive health decisionmaking, or any other status protected by federal, state, or local law.

We provide reasonable accommodations to qualified applicants with disabilities. To request an accommodation, contact contact@lovewag.com

We will consider qualified applicants with arrest and conviction records for employment in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

Pay: $110,000.00 - $130,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s)

• Have you worked in-house at a consumer products brand, not an agency, for 3 or more years?
• What was the approximate annual revenue of the brand(s) you worked on in-house? What was the parent company's revenue, if different?
• Are you able to work from our Los Angeles office 3 days per week?
• Which of these have you personally owned or worked in hands-on: pricing decisions, inventory planning, P&L or contribution margin, Shopify admin, Amazon Seller Central, TikTok Shop, Klaviyo?

Work Location: Hybrid remote in Los Angeles, CA 90021